MARKET RESEARCH ANALYST

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JOB DESCRIPTION

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

OTHER JOB TITLES

Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher

JOB TASKS

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

  • Measure and assess customer and employee satisfaction.

  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

ANNUAL SALARY

  • Workers on average earn $32.52/hr. $67,630 annually.
  • Projected Growth (2019-2029)- Much Faster than Average (8% or Higher)
  • Projected Job Openings (2019-2029)- 84,200

REQUIRED EDUCATION

Bachelor’s Degree, Master’s Degree

REFLECT ON THE CAREER

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RESOURCES

O*NET ONLINE

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OCCUPATIONAL OUTLOOK HANDBOOK

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MY NEXT MOVE

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