PUBLIC RELATIONS SPECIALIST

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JOB DESCRIPTION

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

OTHER JOB TITLES

Communications Specialist, Corporate Communications Specialist, Media Relations Specialist, Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Coordinator (PR Coordinator), Public Relations Specialist (PR Specialist)

JOB TASKS

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.

  • Write press releases or other media communications to promote clients.

  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization’s accomplishments, agenda, or environmental responsibility.

  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

ANNUAL SALARY

  • Workers on average earn $31.98/hr. $66,510 annually.
  • Projected Growth (2019-2029)- Faster than Average (5% to 7%)
  • Projected Job Openings (2019-2029)- 27,100

REQUIRED EDUCATION

Bachelor’s Degree

REFLECT ON THE CAREER

After exploring this Professional’s story…

According to O*Net Online, list three occupations related to this role you might wish to explore and tell why.

RESOURCES

O*NET ONLINE

The Occupational Information Network is a free online database that contains hundreds of occupational definitions to help students.

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OCCUPATIONAL OUTLOOK HANDBOOK

The Occupational Outlook Handbook is the government’s premier source of career guidance featuring hundreds of occupations.

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MY NEXT MOVE

My Next Move is an interactive tool for job seekers and students to learn more about their career options.

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STEP THREE – PLAN

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